Cookie Policy

MANAGING YOUR COOKIE PREFERENCES

Some of the cookies used by our site are served by us, and some are served by third parties who are delivering services on our behalf.

We have made it very easy for you to understand what cookies we store, and why and provided you with control over which cookies and/or local storage you choose to allow.

Manage Cookies Used on Burberry.com

In addition, you can click here to find further information about cookies and how to manage all cookies by changing your web browser settings.

Manage all Cookies

Please note however, that by blocking or deleting cookies and/or local storage used on our site you may not be able to take full advantage of our site if you do so.

Our Privacy Policy can provide you with further details about how we use any personal information you give us, although not all information captured by using cookies will identify you.

We are continually striving to develop improved ways of managing your cookie preferences. As new technologies and solutions emerge, this cookies policy may be updated to reflect any such advances in technology and preference management tools.

Last updated: June 2026

This cookie policy explains what types of cookies and similar technologies are placed on your device when you visit Burberry’s website or mobile site (the “Site”) and how Burberry uses these cookies and similar technologies. Our Privacy Policy can provide you with further details about how we use your personal information, although not all information captured through the use of cookies and similar technologies will identify you.

We are continually striving to develop improved ways of managing your cookie preferences. As new technologies and solutions emerge, this cookie policy will be updated to reflect any advances in technology and preference management tools that we implement.

Cookies are small text files that are sent to or accessed from your web browser or your device’s memory. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e. when it expires) and a randomly generated unique number or another identifier. A cookie will also contain information about your device, such as user settings, browsing history and activities conducted while using the Site.

We use other similar technologies (which are also called cookies for the purposes of this policy) such as web beacons (also called pixel tags or clear gifs), tracking URLs, software development kits (SDKs) and local storage on the Site.

• Web beacons, pixels and tags are tiny graphics files that contain a unique identifier that enable us to recognise when and how someone has visited the Site (for example, if they navigated to the Site from a Burberry advert displayed online), when someone has opened an e-mail that Burberry has sent them and verify any clicks through to links within the email. We use this information for certain purposes including determining which of our emails are relevant to you and reviewing engagement with our emails and advertising.
• Tracking URLs are custom generated links that help us understand where the traffic to the Site comes from, for example if you have interacted with a Burberry advertisement on another website before visiting our Site.
• SDKs are small pieces of code usually within apps , which function like cookies and web beacons.
• Local storage is technology which allows a website to store and retrieve data from your browser. We use local storage to more efficiently manage the temporary storage of information relating to our Site. You can control the use of local storage using your browser settings.

First-party cookies
First-party cookies are placed on your device directly by our Site. Burberry uses first-party cookies to, for example, adapt the Site to your browser’s language preferences and to better understand your use of the Site.

Third-party Cookies
Third-party cookies are placed on your device by our selected partners and service providers including social media and internet search platforms such as Google and Meta. Burberry uses third-party cookies to, for example, measure user numbers on the Site, to allow you to chat to a customer service representative, to enable you to share content with others across social media platforms, to understand how and where internet traffic to our Site is generated, and for advertising and promotional activities.

Like most providers of online services, we use cookies to provide, secure and improve our Site, including by remembering your preferences, recognising you when you visit and log-in to the Site and personalising advertisements to your interests. To accomplish these purposes, Burberry will, in certain cases, also link information from cookies with other personal information about you. This means that in these cases we will know that the cookie information relates to you. When you visit the Site, essential cookies will be set on your device. Other cookie types (as listed below) will also be set on your device if you choose to accept them.

In order to ensure you can view a list of the cookies Burberry uses (including identifying which cookies are first-party or third-party) we use a cookie management tool. See the cookies we use on our Site by clicking here.

The lifespan of the cookies we use differs depending on the category of cookies. For example, session cookies only last until you close your browser. Persistent cookies have a longer lifespan and aren’t automatically deleted when you close your browser. Our persistent cookies allow us to recognise you between visits, for example by remembering your preferred settings such as language and country , or are generally used to tailor our content to your preferences.

Generally, each category of cookies are set on your browser for the following time periods: 

• the browsing session - these cookies expire when you close your browser;
• the short term - these cookies expire within 1 month or less. Some of these cookies are used to remember you and products you are interested in for subsequent visits in the short term;
• short to medium term - these cookies last between 1 month and 1 year. Some of these cookies are used to remember your language and the country in which you are based, to facilitate product recommendations in future visits, and to tailor advertising based on your interests;
• longer term - these cookies expire over 1 year after being set, and are generally used to recognise you across devices, to integrate with third party tools such as social networking sites and to facilitate our understanding of how the Site is used across a longer period.

We keep any information derived from our use of cookies for as long as we need it for the purpose it was collected, unless you request us to delete it (in which case we shall do so provided we know that the information relates to you and provided that Burberry no longer needs to keep your information for other permitted reasons). We will actively review the information we hold and either delete it securely when there is no longer a legal, business or customer need for it to be retained; or in some cases anonymise it in order to keep using it for administrative or statistical purposes or to develop aggregated profiles and segmentations that help us learn more about our types of customers in general, their relevant needs and preferences.

Please see our Privacy Policy for further details on your rights in relation to your personal information. If you would like further information on data retention and a breakdown of retention periods, please contact our Data Protection Officer using the contact details at the end of this policy.

Google™ Maps
API Cookies Some features of the Site rely on the use of Google™ Maps API Cookies. Such cookies will be stored on your device.

When browsing the Site and using services relying on Google™ Maps API cookies, you consent to the storage, collection of such cookies on your device and to the access, usage and sharing by Google of the data collected thereby. Google™ Maps API will not share your location data with Google unless you select “Geolocate me” on certain pages of our Site. By doing so, you are requesting Google’s services based on Google’s terms and conditions and privacy policy.

Google™ manages the information and your choices pertaining to Google™ Maps API Cookies via an interface separate from that supplied by your browser. For more information, please see https://www.google.com/policies/technologies/cookies/.

Google Analytics / Google Tag Manager
We use Google Analytics and Google Tag Manager, which are Google services that uses cookies and other data collection technologies to collect information about your use of the Site in order to report on trends and the performance of our online advertisements.

If you have agreed to the use of advertising cookies on our Site, we may also share limited contact information with Google in order to better measure the effectiveness of our online advertising. This limited information will be shared only in pseudonymised, or “hashed” form.

Interest-based advertising cookies will be placed on your device, if you choose to accept advertising cookies, by our third-party service providers including social media and internet search platforms such as Google and Meta. These cookies will remember your web browsing activity and group together your interests in order to send you targeted advertisements which are relevant and personalised to you. We use interest-based advertising to keep you informed of new Burberry campaigns, products and services. We manage this through a variety of digital marketing networks and advertisement exchanges and use a range of advertising technologies, which may include profiling (as explained below).

If interest-based advertising cookies are set on your device when you visit the Site, you will see Burberry banners and advertisements when you are on other websites and applications. These banners and advertisements are based on a combination of the information we and our service providers hold about you, your previous use of websites including the Site (such as your search history and the content you view on the Site) or on any banners or advertisements you have previously clicked on. Information such as your browsing and purchase activity may be used by the digital marketing networks and advertisement exchanges to infer certain things about you (such as your age and gender) in order to create a profile about you to reflect your preferences, characteristics, behaviour and attitudes. Burberry doesn’t obtain this information, but our third-party service providers may use this information to make advertising more relevant to you, personalise our services and to better understand the interests and preferences of our customers.

Tools within this Cookie Policy
You can set and modify your cookie preferences at any time by using the Cookie Management Preference Tool available here.

Browser and device controls
Some web browsers provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer. The procedure for managing cookies is slightly different for each internet browser. You can check the specific steps in your particular browser help menu.

You may also be able to reset device identifiers by activating the appropriate setting on your mobile device. The procedure for managing device identifiers is slightly different for each device. You can check the specific steps in the help or settings menu of your particular device.

Interest-based advertising tools
You can opt out of seeing online interest-based advertising from companies that participate in opt-out programs through the Digital Advertising Alliance, the Interactive Digital Advertising Alliance or Appchoices (apps only).

Third-party cookies
Our third party partners, including social media platforms, may use cookies on your device. You should refer to the cookie policies on their websites for information on how to control the cookies that they may use.

The changes you make to your cookie preferences may make browsing the Site a less satisfying experience. In some cases, you may even find yourself unable to use parts of the Site.

Opting out of the placement of advertising cookies does not mean you will not see advertisements – it means you won’t see personalised advertising.

Note that if you use browser or device controls and/or if you delete or clear cookies on your device after you have modified your cookie preferences, the next time you visit the Site our cookies banner will appear and you will need to select your preferences again. Please therefore ensure that your preferences contained in the Cookie Management Preference Tool are up to date.

If you have questions about this Cookie Policy or would like any further information, you can contact us here: 

• Email: Customer Services at customerservice@burberry.com or our Data Protection Officer (DPO) at DPO@burberry.com
• Write to us: The DPO, Horseferry House, Horseferry Road, London, SW1P 2AW
• Call us: +44 (0) 20 3402 1444